The Up! was unveiled at the Frankfurt Motor Show, continuing the Volkswagen design principles of simplicity to maximise space and reduce unnecessary gimmicks.

Up! What sets the Up! apart is its spatial dimensions, offering more space than any other car of a similar length (3.45 metres) and width (1.63 metres).The up! features space for four adults as well as two cargo areas - one in the nose and one just above the rear-mounted engine.

Space Up! In the space up! the wheelbase extends to 2,560 mm to improve interior space while each of the 165/50 R18 wheels is pushed as far into each corner of the vehicle as possible. The overall length of the space up! grows by 230 mm and the height by 40 mm when compared with the up! concept. Despite the gains in size the space up! is still 150 mm shorter in length than the current smallest Volkswagen model, the Fox.

Its spacious interior features four individual seats, three of which can either be folded or removed completely to allow for up to 1,005 litres of luggage space. Access to the boot area in confined spaces is made easier through the adoption of a pair of side hinging rear doors intersected by a Volkswagen roundel. As with the up! concept the space up! features a translucent panel at the rear into which are set the car's high-intensity LED brake lights.

The New Volkswagen Up