Chery Makes a Grand Entrance into the UK Market

London, August 2025 – Chinese carmaker Chery hosted a vibrant launch event at London’s iconic O₂ Arena to mark the official debut of its namesake brand in the UK, becoming the third line under the Chery umbrella after Omoda and Jaecoo.

A High-Octane Reveal

In true show-stopping fashion, the launch brought together journalists, content creators, and dealership partners for an unforgettable night complete with breakdancing troupes and live saxophone performances.

“This moment signals the start of an exciting journey for us,” said Gary Lan, CEO of Chery UK, underlining the brand’s optimism and ambition.

Model Line-Up Unveiled

Chery introduced two new SUVs destined for UK roads:

• Tiggo 7 – a five-seat crossover
• Tiggo 8 – a larger, seven-seat SUV

These launch models are offered in both petrol and Chery Super Hybrid (PHEV) variants—the same hybrid technology powering Omoda and Jaecoo models.

Looking ahead, Chery also teased two additional SUVs—the Tiggo 4 and Tiggo 9—scheduled to arrive within six months.

Pricing & Specs at a Glance

Chery positioned the Tiggo 7 and 8 with highly competitive pricing:

• Tiggo 7
  • Petrol: £24,995 OTR
  • PHEV: £29,995 (making it UK’s most affordable plug‑in hybrid)
• Tiggo 8 (Seven‑seater)
  • Petrol: £28,545
  • PHEV: £33,545, also positioned as the value leader in its category

Every UK Chery model comes with a 7‑year warranty, including RAC roadside assistance for the first three years, plus robust backup through DHL logistics and Thatcham Research validation.

Strategic Highlights & Future Intentions

• Distribution: Chery will operate through 25 dedicated dealerships at launch, with a goal to expand to over 100 by the end of 2026.
• Localization: The brand is exploring establishment of a UK R&D centre and even potential local vehicle production in the long term—demonstrating real commitment to UK market growth.
• Market Performance: Omoda and Jaecoo—the sister brands—have achieved early success, together capturing a 2.71% share of UK car sales in under a year.

Auto Express encapsulated Chery’s positioning neatly: while Jaecoo is the premium alternative, and Omoda the trend-forward pick, Chery is the reliable, value-driven choice—akin to Volkswagen in the brand hierarchy.

Event Takeaway

Chery’s UK launch was equal parts spectacle and strategy—offering showmanship, clear market positioning, and tangible consumer value. With bold pricing, robust hybrid tech, and a growing dealer network, Chery is setting the stage to become a serious contender in the UK SUV market.