CHERY UK is proud to partner with Soccer Aid for UNICEF for the 2026 campaign, supporting the world’s biggest charity football match. The iconic event brings together a star-studded lineup of celebrities and football legends who take to the pitch to raise life-changing funds for children around the world through UNICEF.

As a Principal Partner, CHERY UK will play a key role throughout the campaign, delivering a range of exciting activations that connect fans, customers and communities. The partnership also sees CHERY UK become the Official Car Partner of Soccer Aid for UNICEF, as well as the Official Broadcast Partner for the main Soccer Aid for UNICEF show on ITV1 and STV.

CHERY UK’s presence will feature prominently across the wider Soccer Aid for UNICEF campaign, with the partnership brought to life through engaging online experiences, in person events and dealership activities nationwide. All of this builds towards the highly anticipated 20th anniversary match at London Stadium on 31 May 2026, set to be one of the biggest Soccer Aid events yet.​

A spectacular lineup of stars will take to the pitch at London Stadium in front of an expected 70,000 fans for Soccer Aid for UNICEF. The event will feature Soccer Aid founder Robbie Williams alongside an incredible mix of celebrities and sporting legends including Tom Hiddleston, Wayne Rooney, Damson Idris, Owen Cooper, GK Barry, Usain Bolt, Angry Ginge, Jordan North, Joe Marler, Olly Murs, Paddy McGuinness, Big Zuu, Tom Grennan, Richard Gadd, Maisie Adam and Nitro.

On the pitch, fans can expect thrilling football action as Theo Walcott joins Soccer Aid’s all time leading goal scorer Jermain Defoe to spearhead the England attack. They will face a formidable World XI defence featuring football icons Leonardo Bonucci and debutant Jordi Alba, promising an unforgettable night of entertainment, competition and fundraising.​