MAZDA ICONIC SP CONCEPT THRILLS AT JAPAN MOBILITY SHOW

Mazda’s mission to bring the joy of driving to everyone is exemplified in their new concept, the MAZDA ICONIC SP. Unveiled at the Japan Mobility Show 2023, this compact sports car blends Mazda’s cutting-edge rotary and EV technologies within a striking design.

This concept embodies Mazda’s deep-seated love of cars and the joy of driving, showcasing how their passion can shape the future of mobility and enhance daily life. Through the ingenuity of their designers and engineers, they aim to contribute to a sustainable future while maintaining the unique connection between car and driver that Mazda has honed over decades.

The MAZDA ICONIC SP demonstrates how future Mazda's will continue to forge emotional and physical bonds with drivers, providing an exhilarating and joyful experience. The goal is to create cars that are exciting to drive and instil confidence, knowing they are also prioritising society and the environment.

Under its aerodynamic exterior, the MAZDA ICONIC SP features a dual-rotor rotary engine paired with an EV system, delivering a maximum output of 370 ps. This lightweight concept, weighing just 1450 kg with a 50:50 front-to-rear weight distribution, promises exceptional driving performance.

The rotary EV system in the MAZDA ICONIC SP is akin to that in the production Mazda MX-30 R-EV. Utilizing a two-rotor version of Mazda’s latest rotary engine, it serves as a power generator for the EV system. This setup can generate more electricity, leading to enhanced performance or an extended EV range.

Mazda’s rotary engine is adaptable and versatile, capable of running on various sustainable and carbon-neutral fuels, including e-fuel, biodiesel, and hydrogen. By using carbon-neutral fuels, the electricity powering the vehicle is renewable, allowing the concept to operate almost carbon-neutral.

The compact dimensions of the engine offer significant flexibility for vehicle layout. In the MAZDA ICONIC SP, the centrally mounted engine enables a low bonnet, enhancing its sporty appearance and contributing to a low centre of gravity, crucial for excellent driving performance.

The design of the MAZDA ICONIC SP reflects the desire to elevate spirits through emotion, movement, and human-centred design. The vehicle's dramatic proportions evoke a sense of purposeful movement, highlighted by the interplay of light and shadows on its exterior, finished in a striking new Viola Red colour.

Mazda are proud that with the MAZDA ICONIC SP concept, the brand continues to push the boundaries of technological innovation and design evolution, offering sports cars that are not only fun to drive but also enrich lives and uplift spirits.