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Mazda Motor Corporation has once again achieved top honours, being recognized as the highest-ranking brand for the second consecutive year in the Mass Market Domestic Brands segment of the J.D. Power 2025 Japan Sales Satisfaction Index (SSI) Study.
The annual study, conducted by J.D. Power - a global leader in customer insights, advisory services, data, and analytics - measures customer satisfaction with the new-vehicle sales experience. In this year’s results, Mazda’s overall satisfaction score increased by 17 points compared to the previous study, earning the highest ratings across all key categories: dealer facilities and support, delivery, negotiations, and contract procedure.
In addition to this impressive achievement, Mazda also secured third place in the 2025 Japan Customer Service Index (CSI) Study within the same market segment, underlining its consistent commitment to providing an exceptional ownership experience.
Upon receiving the award, Tadashi Miura, General Manager of Domestic Brand & Business Management Division, said:
“Our efforts to strengthen customer-centric initiatives under Mazda’s brand value management have contributed to improving customer satisfaction, and we are truly honored and grateful to receive such recognition. We are encouraged by this acknowledgment as we advance with our domestic business structural reforms to enhance our sales network and brand. We will continue to work closely with our dealer partners and affiliated companies to drive operational transformation, putting customers at the heart of everything we do to further enhance customer satisfaction.”
Looking ahead, Mazda remains dedicated to delivering on its promise of the “Joy of Driving” - a core expression of its Radically Human philosophy - while striving to bring the “Joy of Living” to customers through meaningful, moving mobility experiences every day.
At Western & Barnetts Mazda, we celebrate this remarkable recognition as another reflection of Mazda’s unwavering focus on quality, innovation, and customer care.
8 Westerton Road, East Mains Industrial Estate, Broxburn
West Lothian EH52 5AU
Calls may be monitored for quality and training purposes. Eastern Western Motor Group Ltd is authorised and regulated by the Financial Conduct Authority for credit broking and insurance distribution activities under reference number 310505 – we are a credit broker not a lender. Registered Office: 8 Westerton Road, East Mains Industrial Estate, Broxburn West Lothian EH52 5AU Registered in Scotland No. 14833 VAT Registration No. 269233051.
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