New Navy Blue Colour Debuts on the All-New Mazda CX-5

The all-new Mazda CX-5 will introduce an elegant new addition to Mazda’s exterior colour palette – Navy Blue. Developed through Mazda’s global design co-creation process, this refined and timeless shade will be available on Mazda’s best-selling SUV from launch, further enhancing its sophisticated and versatile character.

Showcasing an evolved interpretation of Mazda’s Kodo Design philosophy, the new Navy Blue finish subtly reinforces the CX-5’s confident presence, complementing its sculpted surfaces and refined proportions. Crafted with a Japanese soul and designed to connect emotionally with modern lifestyles, the new colour highlights the all-new CX-5’s premium appeal.

Arriving in the UK this spring, the all-new Mazda CX-5 will be offered in eight exterior colours, including Navy Blue. While Mazda is widely associated with its iconic reds, blue has been an important part of the brand’s heritage for decades – from early models such as the R360 Coupe to classics like the Familia and MX-5. With more than 150 blue shades in Mazda’s history, Navy Blue continues this legacy as a colour created to feel timeless, emotional and globally appealing.

Commenting on the new colour, Jo Stenuit, Mazda’s European Design Director, said:
“The all-new CX-5 evolves an instantly recognisable design with greater confidence and versatility. Navy Blue was chosen to naturally enhance its Kodo surfaces, it’s a colour that strengthens the design’s presence while feeling familiar, refined and easy to live with.”

Mazda’s new colour was developed through close collaboration between regional design, development and production engineering teams, using advanced digital and model-based techniques to translate creative intent into a production-ready finish. Alena Gersonde, colour and material senior designer at Mazda’s European R&D Centre, explains:
“We follow a co-creation approach with our colleagues in Japan when developing new exterior colours. This means sharing proposals both digitally and physically, exchanging feedback from both sides and gradually narrowing down the most suitable shades for upcoming model years. This process guided the development of Navy Blue for the CX-5, and we are already applying the same approach for future colour generations”.

Adding, “the goal was to create a new standard blue to outperform Mazda’s popular Deep Crystal Blue, balancing multiple types of mica1 combining mica selected for brightness with mica optimised for colour development. The result is a high-resolution appearance with strong contrast, vivid and expressive in bright sunlight, yet deep and elegant under cloudy skies or night”.

The all-new Mazda CX-5 retains the instantly recognisable silhouette that has defined the model since 2012, while further advancing Mazda’s Kodo – Soul of Motion design language. The latest generation delivers a more confident stance, emphasised by muscular wheel arches, a raised front and a wider track.

Developed under the design concept “Wearable Gear”, the all-new CX-5 is created to fit naturally into a wide variety of lifestyles. Like well-designed clothing, it balances style, comfort and practicality for both urban driving and more adventurous journeys – a philosophy that also shaped the development of Navy Blue as a versatile and emotionally resonant colour choice.

New linear LED lighting signatures and bold MAZDA lettering at the rear create a stronger, more contemporary visual identity. Inside, the all-new Mazda CX-5 reflects the Japanese principle of Ma, delivering a clean, spacious and functional cabin that is ideal for family use and long-distance travel.

At Western & Barnetts Mazda, we look forward to welcoming customers to experience the all-new Mazda CX-5 in Navy Blue and explore its refined design and advanced features firsthand.