Heading
Close X
Menu
Development plans are already underway across all three Scottish territories, with the new showrooms expected to be fully operational by early 2027.
A New Standard of Luxury is Coming to Central Scotland
Something exceptional is arriving. iCAUR represents the absolute pinnacle of the Chery Group, positioning itself at the very top of the lineup for its highly anticipated UK debut.
For drivers across Tayside, Perthshire, and Stirlingshire, an exclusive new automotive experience is about to unfold, combining advanced engineering, sophisticated comfort, and unmatched value.
The countdown to the reveal has begun. Stay tuned to discover a new definition of premium driving.
Expressing his excitement for the upcoming launch, Keith Duncan, Group Managing Director at Eastern Western Motor Group said:
"We would also like to thank Mike Ma of iCAUR / Chery Group for placing his trust and faith in EWMG. I am confident our one hundred year heritage and expertise in retailing executive cars will impress. Can we also thank Kirsty Griffin, Regional Franchising Manager for her guidance and support. I think we are going to have a lot of fun and success working together.
Good luck to the EWMG iCAUR team and roll on January 2027."
Expanding the Chery Group Footprint Across Scotland
The introduction of the iCAUR franchise builds upon a highly successful partnership between EWMG and the Chery Group. Following the launch of their first Chery dealership in Dundee in late 2025, the group rapidly expanded its footprint to five Chery locations across East and Central Scotland within just twelve months.
The Chery brand has quickly proven to be a highly successful and profitable addition to the Scottish automotive retail market. The manufacturer's corporate ambition, operational simplicity, and collaborative UK leadership team provided EWMG with the absolute confidence to expand its representation through the premium iCAUR brand.
Alignment of Local Retail Values
Central to the success of this partnership is a shared business philosophy. EWMG operates under the core group motto of being "Brilliant at the B.A.S.I.C.S." a pragmatic, straightforward approach to automotive retailing that directly aligns with the Chery Group’s commitment to uncomplicated, customer-focused operations.
EWMG extends its sincere thanks to the iCAUR and Chery Group teams for their continued trust, guidance, and regional franchising support throughout the process. Backed by a 100-year automotive heritage and established expertise in the Scottish executive car market, the group looks forward to an exciting retail launch in January 2027.
8 Westerton Road, East Mains Industrial Estate, Broxburn
West Lothian EH52 5AU
Calls may be monitored for quality and training purposes. Eastern Western Motor Group Ltd is authorised and regulated by the Financial Conduct Authority for credit broking and insurance distribution activities under reference number 310505 – we are a credit broker not a lender. Registered Office: 8 Westerton Road, East Mains Industrial Estate, Broxburn West Lothian EH52 5AU Registered in Scotland No. 38211. VAT Registration No. 269233051.
We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. We are only able to offer finance products from these providers.