7 Series Saloon
from £117,555

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New BMW 7 Series Saloon

Pure elegance and multisensory entertainment come together in the new BMW 7 Series Saloon to produce an absolute premium driving experience:

Get in touch with our Eastern or Grassicks BMW team today for further information on the all-new 7 Series Saloon.

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Interior Highlights.

Innovative ambience in the cockpit.

The BMW Interaction Bar, a multifunctional control element, extends horizontally across the entire cockpit. Completing the multimedia experience is the 14.9” BMW Curved Display.

Rear-seat entertainment on a grand scale

The optional 31.3" BMW Theatre Screen with integrated Amazon Fire TV in the rear together with the comfortable seats and loudspeakers integrated in the doors turns every journey into an adventure for cineasts.*

Sky Lounge panoramic glass sunroof

The Sky Lounge panoramic glass sunroof allows light into the interior during the day. At night it creates an incomparable ambience by using dynamic light effects.

Simply lean back – in the new BMW 7 Series Saloon everything is tailored precisely to your needs:

  • High-quality, superbly handcrafted materials
  • Ergonomically perfected, every function is exactly where you need it
  • Carefully devised technologies turn every journey into an unforgettable experience

Executive Lounge Seating

Lean back and enjoy: Executive Lounge Seating offers you a comfortable and restful position as a rear-seat passenger behind the driver with continuous leg rest.

Rear doors with integrated touchscreens

Elegantly integrated into the rear doors, two 5.5” touchscreens allow you to conveniently operate the Infotainment system, the 31” BMW Theatre Screen, automatic air conditioning, the seat setting and more.

Bowers & Wilkins Diamond surround sound system

With 36 tweeters and mid-range speakers, subwoofer and shaker, the optional Bowers & Wilkins Diamond Surround Sound System creates a 4D audio experience with 1,965 watts to send the ears on their very own fascinating journey.


This BMW already convinces with ample basic equipment on the exterior and in the interior in the basic version. Highlights include:

Basic Equipment Includes: 

  • Soft-close function for doors
  • Panoramic glass sunroof (without opening function)
  • Adaptive LED Headlights incl. High-beam Assistant and LED rear lights
  • Automatic tailgate operation
  • Comfort Access
  • BMW Live Cockpit Plus with BMW Curved Display
  • BMW Operating System 8 with navigation
  • BMW Interaction Bar in a crystalline glass look, backlit
  • BMW Touch Command, control panels in the rear doors
  • Bowers Wilkins Surround Sound System
  • Seat adjustment, electric, with memory for driver, lumbar support
  • Seat heating for driver and front passenger
  • Air conditioning, automatic with 4-zone control
  • Ambient interior lighting
  • Adaptive 2-axle air suspension
  • Cruise Control with brake function
  • Parking Assistant incl. Active Park Distance Control and Reversing Assist Camera

M Sport.

The M Sport model has a particularly athletic character with 20" M Aero alloy wheels, M Sport Brakes with Dark Blue calipers, High-gloss Shadowline exterior trim and M leather steering wheel as standard.


BMW M Models are born on the racetrack. Inspired by BMW's rich motorsport history, M Models offer an outstanding combination of agility, dynamics and power. Equipped with powerful engines and M design enhancements, M Models are a statement of performance.

Front design. Iconic front design. BMW ‘Iconic Glow’ crystal headlights with Swarovski crystal elements and an illuminated kidney grille contour radiate personality.
Side view. The flowing lines transform the sheer size of the new BMW 7 Series into aesthetically proportioned spaciousness. A chrome element highlights the Hofmeister kink like a precious jewel. 
Rear design. The L-shaped lights intensify the sensation of self-confident breadth. The tailpipes are installed invisibly, which reinforces the orderly character.