Mercedes-Benz is the first car company to integrate what3words into its in-car navigation systems. Drivers with compatible models can now say or type in a 3 word address to get directions to a precise 3m x 3m location, anywhere in the world.
It simplifies mobility: you simply get into the car, say a combination of three words and you'll be taken to your desired location much more precisely than with a street address or GPS co-ordinates.
The advantage of a semantic address system is simple. Isn't it easier to remember a combination like "waters.candle.older" instead of a set of multi-digit co-ordinates? It most definitely is! And it also means that it's possible to quickly and simply share a location without the risk of mixing it up with another location, for example. "With this approach, we're able to open up precise access to locations which may not even have an address," highlights Sheldrick. "We have found a way of making the whole world accessible with just three words." Who knows, maybe "waters.candle.older" refers to a 3×3-metre square somewhere in the South American jungle or in the middle of a city somewhere. There is no link between the combination of words and the respective location. Assignment of the words is random by means of an algorithm, explains Sheldrick.
Numerous companies from all manner of sectors are already fans of what3words. The software is also expected to change the way we drive – and Mercedes-Benz recognises that. The German car manufacturer integrated the system into their vehicles in 2018, combining it with their voice control system. Sheldrick tells users: "It can drastically simplify navigation when driving, especially when it comes to places where road names exist multiple times or when the conventional address search systems mark a location as being in the middle of a building complex and don't show where the entrance is." From now on, mobility looks different: you simply get into your Mercedes-Benz, say the three-word combination and the vehicle will take you exactly there where you want to go – to a square measuring 3×3 metres.