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The Nissan Formula E Team, in collaboration with OnePoll, has released a global survey showcasing the enthusiasm of young people for an electric mobility future. The survey, which included 6,000 participants aged 8 to 16 from Brazil, Italy, Japan, Mexico, the UK, and the US, aligns with Nissan's new marketing campaign, 'Department of Futures'.
The campaign, featuring a playful video on Nismo and Nissan's global social media channels, shows bright 7-10-year-olds challenging team drivers Oliver Rowland and Sacha Fenestraz, along with team principal Tommaso Volpe, about the future of electric vehicles.
Survey results reveal that over half of the young respondents want to drive electric cars to help save the environment, with 68% considering the fight against climate change important. This enthusiasm is reflected in Nissan's creative content, where the next generation holds key Nissan Formula E Team members accountable to the company's promises, including Nissan's Ambition 2030 pledge and the introduction of 27 new electrified vehicles by the decade's end.
The campaign demonstrates Nissan's commitment to ensuring young people can access the electrified future they desire. With nearly half of the respondents unclear about the meaning of being 'eco-friendly' and only 30% currently engaging in environmentally friendly practices, Nissan recognises its role as a leader in electrification to educate the next generation. Through its Formula E program, Nissan aims to develop advanced electric technologies and guide youth towards a greener future.
Tommaso Volpe, Managing Director and Team Principal of Nissan Formula E Team, stated: "We understand the importance of equipping the next generation with the tools to combat climate change through electric mobility. The survey shows young people's desire to help the environment through their vehicle choices, motivating us at Nissan Formula E Team to continue developing crucial technologies. The 'Department of Futures' members are well-informed about electrification, and our goal is to ensure they enjoy a greener, better future."
The independent survey was conducted by OnePoll in July 2024, involving 6,000 participants aged 8-16 from Brazil, Italy, Japan, Mexico, the UK, and the US.
Nissan debuted in the ABB FIA Formula E Championship in Season 5 (2018/19), becoming the first Japanese manufacturer in the series. In Season 7 (2020/21), Nissan announced its long-term commitment to Formula E and the Gen3 era (2022/23 to 2025/26). In April 2022, Nissan acquired the e.dams race team, taking full ownership of its Formula E involvement. Additionally, Nissan supplies EV powertrain technology to McLaren Racing for the Gen3 era.
For Season 10, the Nissan Formula E drivers are Oliver Rowland and Sacha Fenestraz. On March 28, 2024, Nissan reaffirmed its long-term Formula E commitment by signing up for the Gen4 era (until 2030), reinforcing its Ambition 2030 electrification goals. Nissan races in Formula E to showcase zero-emission electric vehicles' excitement, aiming to achieve carbon neutrality across its operations and product lifecycle by 2050.
The ABB FIA Formula E World Championship, the first global sport certified with a net zero carbon footprint since inception in 2020, offsets emissions through certified climate-protection projects. The series, powered entirely by electricity, serves as a competitive platform to test and develop cutting-edge electric technology. Formula E promotes sustainable mobility in urban centres to combat air pollution and mitigate climate change effects.
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