Toyota Unveils New Electric Models BZ3X and BZ3C at Beijing Motor Show, Showcasing Future Strategy

Toyota has introduced two new electric vehicles, the 2025 Toyota BZ3X and BZ3C, at the Beijing Motor Show, marking a pivotal shift in its approach to the Chinese market and possibly forecasting future models for global distribution. Facing a dip in sales of its combustion and hybrid models in China, Toyota designed these vehicles as part of a strategy to rejuvenate its brand in a region where it has struggled to make a significant impact in the electric vehicle sector.​

The Toyota BZ3C is a boldly styled fastback that targets the younger demographic that dominates the Chinese market, where the average age of car buyers is 33. Jointly developed with BYD and Toyota's Chinese joint-venture partners FAW and GAC, the BZ3C features an aggressive design with a large, tablet-style infotainment touchscreen, a head-up display, and a steering wheel design taken from the BZ4X. "Designed around the concept of a 'Reboot,' this dynamic, distinctively styled crossover [electric vehicle] focuses on features that create a fun personal space for younger Generation Z customers," noted Toyota in its announcement.

Meanwhile, the Toyota BZ3X is designed to cater to families, offering a spacious, practical SUV format with a more conventional look, including split-level LED headlights and a large interior space based on the concept of providing a mobile 'Cozy Home.' "The BZ3X was jointly developed by Toyota, Guangzhou Automobile Group Co., Ltd., GAC Toyota Motor Co., Ltd., and IEM by Toyota. This family-oriented SUV-type [electric vehicle] offers a large interior space," Toyota stated.

Both models are equipped with "the latest" advanced safety technology, which could include 'lidar' sensors, as indicated by modules placed above the windscreen. While Toyota has not yet confirmed the technical specifications of either model, it is widely believed that the BZ3C uses batteries supplied by BYD.

Though initially designed for the Chinese market, the global potential of these models remains a topic of interest. Toyota Australia, for instance, is assessing whether these models will be included in its lineup, as part of its commitment to introduce three electric vehicles by 2026.

As Toyota unveils these models amidst significant anticipation, they represent not only a critical move to capture a younger, more tech-savvy demographic in China but also indicate the direction Toyota might take in its electric vehicle strategy globally over the coming years. The integration of BYD’s battery technology and the collaborative development model highlight Toyota’s adaptive strategies in a rapidly evolving automotive landscape.