Zero emissions isn't our destination. It's another step in our electrification journey to overcome barriers and build a better future for all: beyond emissions, beyond restrictions, beyond expectations and beyond barriers.

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In 1997 we released the Prius, the world's first mass-produced hybrid passenger vehicle. At launch, the first-generation Prius had a fuel efficiency rating of 28.0 km/L and came with the tagline: "Just in time for the 21st century."​

The first-generation Prius, at its launch, became the world's first mass-produced gasoline-electric hybrid car. At its introduction in 1997, it won the Car of the Year Japan Award, and in 1998, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan.


Plug-in technology is low-emission power without compromise. New Prius Plug-in is ready for anything, from commutes to spontaneous adventures. In the city, with an urban range of up to 53 miles* on electric power alone, Prius Plug-in empowers with its efficiency. Predictive Efficient Drive, Predictive EV Drive and battery-charging Regenerative Boost all help you go further on less. And when you want to leave it all behind, Prius Plug-in knows no limits. With its integrated petrol engine, you’re free to chase horizons.

Embrace life with Prius Plug-in​ 

Prius Plug-In looks good from every angle, it catches the eye whether from across the street or gazed upon from a tall office building. The Skyview roof is visually continuous with the front and rear glass, emphasising the coupé-inspired style.


Today we offer 4 different electrified powertrains and plan to build 40 new or updated electric vehicles by 2025 to reduce or remove tail-pipe emissions entirely.


Showcased by the upcoming Toyota bZ4X and our electric vans, our new generation of battery-electric vehicles not only support quick recharging, they produce zero tailpipe emissions.


The Mirai is powered by electricity made in its innovative fuel cell stack that fuses oxygen and hydrogen to produce electricity. The result? A driving range of more than 400 miles** and zero tailpipe emissions.


The journey does not end with zero emissions - from helping mobility restrictions to building hydrogen-powered cities, we want to go further, we want to go Beyond Zero.


As we transform from an automotive company to a mobility company, we're committed to caring for everyone's movement, from the elderly to Paralympians, regardless of their physical ability. Because when we leave no one behind, we all go further.


Building an emotional bond with its driver. The “LQ” is a concept vehicle which uses advanced technology to build an emotional bond between the car and it’s driver. LQ has automated-driving capabilities and “Yui,” a powerful artificial intelligence-powered interactive agent is designed to learn from the driver and deliver a personalised mobility experience.


By combining our vehicle's reputation for quality and reliability with services that are more in tune with your needs, we want Beyond Zero to mean not just lower emissions, but also a safer, more enjoyable driving experience.

Toyota Safety Sense is a suite of active safety technologies designed to prevent or mitigate accidents involving our cars, taking us one step closer to our ultimate goal of eliminating road accidents.

As part of our Environmental Challenge 2050, we want our zero-emission journey to go even further. Hydrogen is a clean, sustainable energy that will help us reduce the impact of our products and operations on the environment and contribute to a better society.

Powering Europe’s first fleet of fuel cell buses, the Caetanobus uses our hydrogen technology and is not only convenient, it’s eco-conscious too. It offers no-compromise public transport, supporting local communities and emitting water vapour as it drives.

*Average percent of 156,254 combined test drive journeys spent in electric mode on Yaris, Auris, Corolla, Toyota C-HR, Camry, Highlander, RAV4 Hybrids and Prius family. Test drives taken nationally between 01/04/2016 and 31/01/2022 in a variety of weather and driving conditions. Test drives conducted over a total of 2,456,370 miles at an average speed of 24mph.
**WLTP estimated figures

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