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Honda brought the magic of the movies to the British countryside as it returned to the Goodwood Festival of Speed from 10–13 July 2025, with scene-stealing performances from across its award-winning product portfolio and motorsport history.
All of it was inspired by the brand’s commitment to electrified innovation, as Honda showcased its accelerated pursuit of carbon neutrality with an expanded hybrid line-up and advanced next-generation EVs – underpinned by technologies developed during Honda’s storied success in top-level motorsports.
On the stand, and fresh from its debut at the Consumer Electronics Show (CES) in Las Vegas, the Honda 0 SUV prototype model made its European premiere at Goodwood.
On two wheels, a pair of models first shown at the EICMA motorcycle show in November 2024 were on display: the EV Fun Concept – Honda’s first ‘full size’ EV motorcycle – and the Urban EV Concept, embodying Honda’s vision of urban electric mobility with a function-focused design. Honda also displayed – for the first time in the UK – its V3 motorcycle concept, the world’s first with an electrical compressor, which took centre stage as part of the brand’s ‘Dream Tech’ roadshow.
Following its appearance as a concept at the festival in 2024, the all-new Prelude e:HEV hybrid coupe returned for its much-anticipated sequel, making its first dynamic run in Europe on the Hill.
And rounding out the on-stand experience, visitors met every movie hero’s favourite sidekick – the Miimo robotic lawnmower.
Designed to mimic the experience of a live film set, the 2025 Honda stand gave visitors the chance to channel their main character energy with a range of interactive experiences centred around the products on display.
Visitors experienced modern movie magic by climbing aboard a Civic Type R to shoot their own film trailer on an extended reality (XR) stage. Then they dove into a world of mini movie studios – posing for their own AI action movie poster, riding a Gold Wing motorcycle through scenic desert highways, hanging from the wing of a HondaJet, or starring in their very own marine adventure.
Hans de Jaeger, Senior Vice President, Honda Motor Europe, said:
“We are excited to return to the Goodwood Festival of Speed this year with a dynamic pan-brand showcase of everything Honda has to offer our European customers. Our business is about more than our products alone, but how our customers feel when they are using them, and this has been the inspiration behind our stand design this year. I look forward to seeing everyone visiting us and experiencing our brand across the four days.”
The action continued away from the Honda stand and throughout the Festival of Speed, with a variety of models heading up the Goodwood Hillclimb. This included the dynamic public debut of both the Prelude and Civic Type R Ultimate Edition, and the global first appearance of the new all-electric urban concept vehicle – the Super EV Concept.
Designed to demonstrate how an A-segment model might deliver fresh, ‘fun-to-drive’ electric performance alongside trademark Honda usability, the Super EV Concept arrived wrapped in a striking purple design. This small, sporty model had already undergone feasibility testing in the UK in the lead-up to the event as part of a wider global program.
On Thursday, a heritage procession featured every generation of the Civic Type R – led up the Hill by Isle of Man TT legend John McGuinness, riding his CBR1000RR-R Fireblade SP superbike, and followed by Honda’s luxury touring motorcycle, the Gold Wing, celebrating the 50th anniversary of its first production.
The 2025 Goodwood Festival of Speed celebrated 75 years of Formula 1, and Honda marked the milestone in style. As a key contributor to F1 history, the brand celebrated 60 years since its first Formula 1 victory, as well as its first Constructors’ Championship success – with the return of the Williams FW11.
Powered by the Honda RA166E engine, reportedly producing 1,050 horsepower, it was driven up the Hill by iconic British driver Nigel Mansell, one half of the title-winning duo from 1986.
Also featured was two-wheel hero Ricky Brabec, riding his Dakar-winning CRF450 RALLY bike, further highlighting Honda’s recent motorsport achievements.
Each of these moments demonstrated how the brand has, since its founding, regarded racing as a proving ground for both its people and technologies, boldly taking on top-level motorsports across both two- and four-wheels.
Koji Watanabe, President, Honda Racing Corporation, said:
“We always look forward to showcasing our storied motorsport heritage at the Goodwood Festival of Speed, as one of the world’s great celebrations of two- and four-wheeled racing. This year is no different, as we celebrate an icon of Honda’s success in F1 over the past 75 years – the Williams FW11. Not only was this our first championship-winning car in 1986, but it is also one of the sport’s most recognisable, and we are excited to welcome Nigel back into the cockpit this year. Alongside rides from our motorcycle legends, Ricky and John, it promises to be a fantastic celebration of Honda racing.”
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